Mike Long Books

The Jericho Principle: How Companies Use Strategic Collaboration to Find New Sources of Value

WELBORN, RALPH; KASTEN, VINCE · 2003

$72.50 (€65.78 | £54.88 | ¥11,574)

Somerset, New Jersey, U.S.A. John Wiley & Sons Inc. 2003. (ISBN: 0-471-32772-7). Soft Cover. Publisher: John Wiley & Sons, Inc. 2003, V.Good, HB, ISBN: 0-471-32772-7. Very Good.

Write Great Ads: A Step by Step Approach

KLEIN, ERICA LEVY · 1990

$47.50 (€43.10 | £35.95 | ¥7,583)

Somerset, New Jersey, U.S.A. John Wiley & Sons Inc. 1990. (ISBN: 0-471-50703-2). Soft Cover. Publisher: John Wiley & Sons, Inc. 1990,Good, Soft Cover, ISBN: 0-471-50703-2. Good.

Advertising Theory and Practice Tenth Edition

SANDAGE, C. H., FRYBURGER, VERNON, ROTZOLL, KIM · 1979

$74.99 (€68.04 | £56.76 | ¥11,971)

Richard D. Irwin, Inc. 1979. (ISBN: 0-256-02174-0). Hard Cover. Publisher: Richard D. Irwin, Inc. 1979, Good, HB, ISBN: 0-256-02174-0. Good.

Strategic Advertising Campaigns Second Edition

SCHULTZ, DON E, MARTIN, DENNIS, BROWN, WILLIAM P. · 1984

$99.74 (€90.49 | £75.50 | ¥15,922)

Chicago, Illinois, Crain Books. 1984. (ISBN: 0-87251-089-1). Hard Cover. Publisher: Crain Books, 1984, Good, HB, ISBN: 0-87251-089-1. Good.