Monahan, Tom — The Do-It-Yourself Lobotomy / Open Your Mind to Greater Creative Thinking

John Wiley & Sons, 2002 Hardcover. 262 pages. Text in English. As new. An Adweek book. Master the techniques that top companies use to spark creativity. In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising, Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking[trademark], 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.