Walter Shaw Sparrow — Advertising and British Art

London, John Lane the Bodley Head, 1924. First edition. Cloth. The first edition of this copiously illustrated work on the history of art and advertising in Great Britain, written by Walter Shaw Sparrow. A fascinating work on the relationship between art and advertising in British history, with chapters on varieties of advertising, advertising reform, designers, the history of British advertising posters (including sporting posters, hotels, the seaside, architecture, etc.), and more. The first edition of this work. Written by Welsh writer Walter Shaw Sparrow, an expert on art and architecture. Illustrated with thirty-six prints in colour and one-hundred and twenty-one half-tone prints. Collated and complete.  In the publisher's original quarter cloth binding with paper covered boards. Externally, some shelf wear to the boards and bumping to the head and tail of the spine and extremities. Cloth has darkened slightly. Internally, firmly bound. A few spots to the endpapers, though pages are otherwise bright and clean. Very Good . Ill.: Not Stated. Very Good .