Cassandre, A.M. (1901-1968), Bomans, Godfried, Paschel, H, Zeylstra, H, Smeets Drukkerijen N.V.. — "Philips Television". Original striking full-page coloured lithographed advert designed by A.M. Cassandre for Philips. IN: (Smeets 1830-1955). From lithographs to Photo-Offset./ Van lithografie tot foto-offset. Dutch and English text.

Z.pl. (Weert), Smeets Drukkerijen N.V., 1955, 14; 44 text-pages, num.coloured plates i.a..by A.M. Cassandre and Eppo Doeve, illustrations, design Dick Elffers, spiralbound in original cream-coloured cloth decorated in white and black, folio (44 x 33,5 cm.). = The book is most sought-after for the A.M. Cassandre poster design for Philips Television (33.5 x 43.5 cm., 1951). This striking design for the Philips Television poster was printed for inclusion in this spiral-bound book and never appeared elsewhere. F. Wilbrink, Kunst in de Philips-reclame 1891-1941, page 110-111. Commemorative and promotional publication to highlight Smeets' printing and advertising companiy's achievements in printing, containing many advertrial designs. Binding with some minor smudges. Quite rare.