Heller, Steven & Anne Fink. — Food Wrap. Packages that sell.
New York PBC International 1996 Softcover, 176pp., 22.5x26cm., richely illustr. in col., in very good condition (binding with light traces of use). ISBN 9780866365338. Food packages are the weapons in the war to win a consumer's loyalty. With the huge investment required to develop new and compete with older brands, strategies are employed that would rival many military operations. Food Wrap is a profusely visual record of the contemporary packages that transcend the commonplace--the concepts are smart, the designs are beautiful, and what's more, they possess real appetite appeal.
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Numero libro:
6105
€10.00 ($11.02 | £8.34 | ¥1,760)
