Category Pirates — The Category Design Toolkit Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche

Category Pirates 2021 Paperback 353 The business world is starting to realize branding comes second to category design. No meaningful category? No meaningful company. In The Category Design Toolkit, you'll learn about 15 absolutely mind-altering frameworks for how to see business, life, and the way people organize information into "categories" in their minds. Are you a B2B enterprise software company? Do you sell plastic widgets on Amazon? Maybe you're a small business owner, a biotech entrepreneur, or a YouTuber. It doesn't matter who you are or what you do. In order to have a meaningful impact on the world, in order to become known for a niche you own, and in order to dominate your industry in a way that separates you from any and all competition, you must create your own category. That means you must learn the skill of category design. This book is a good introduction to the frameworks you need to start learning and practicing the skill of category design. Near Mint