Lodovico Pignatti Morano 1120574 — C.P. Company: 971-021

C.P. Company, 2021, Paperback, 437, The first monograph dedicated to the legendary clothing branded, founded by Massimo Osti 50 years ago. Through the personal stories and outfits of 50 passionate fans of the brand from across different generations and parts of the world, this epic 438 page book “informally” tells the story of the pioneering of an entirely new way of designing and wearing casual clothes: Italian sportswear. Way back 50 years ago OG urban sportswear and functional wear designer, Massimo Osti, went on to create a garment company that would inform the now-quite-coveted lived-in look. Initially labelled Chester Perry, Osti latter changed its name to C.P. Company. But that didn’t change its sole purpose: for decades C.P. has experimented with offbeat design processes, putting out there in the shops clothes that looked like they belonged to some veteran of two world wars, still intact and not beat up, but with clear inspos from military uniforms, and workwear staples and Italian sportswear too, with natural, sort of faded shades of colour. The thick, 400 plus pages archival resource gathers 50 personal stories from the brand’s most ardent fans and Osti’s family and close friends, as well as team members that have contributed to C.P. Company’s rich body of work, such as the current design duo Alessandro Pungetti and Paul Harvey. Curated by Lodovico Pignatti Morano and shot by photographer Neil Bedford, some contributors featured in the book include designer Aitor Throup, who once designed a capsule for the Italian label, filmmaker Takashi Miike, and other professionals whether they’re a window cleaner, a postman, a rock star, whatever — as long as they’re a keen C.P. Company collector, they’ve had a chance to share a few words and style their own outfit., Goed