Borden, Neil H., and Martin V. Marshall. — Advertising management. Text and cases.
Homewood, Ill.: Richard D. Irwin, 1959 (revised ed.); xiii+1065pp., 2 indexes, bl-wh illustrations, 8vo, cloth. V. good copy. ¶ l case-oriented approach, used in the Graduate School of Business Administration of Harvard University.
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Numero libro:
8167
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