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Sculley, John & Byrne, John A — Odyssey - Pepsi To Apple

Sovraccoperta

Collins 1987 1st UK edition. Cloth, dj, VG/VG. xiv+450pp, index, edges rubbed & dustjacket bumped to the head & tail of the spine, rear panel of the dustjaket a little scuffed, a good reading copy. Biography of American businessman John Sculley who gained fame as President of soft drinks manufacturer PepsiCo ( where he introduced the 'Pepsi Challenge' ) and CEO of Apple where he increased sales exponentiallyand made Apple the brand it is today, but was forced out as margins shrank.

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Numero libro: 37301 £7.50 (€8.99 | $9.91 | ¥1,582)
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Prezzo
GBP 7.50
Autore
Sculley, John & Byrne, John A
Anno
1987
Legatura
Rilegato
Sovraccoperta
Inclusa
Parole chiave
ISBN 0002179946, marketing, pepsi, apple, biography, computing