Sculley, John & Byrne, John A — Odyssey - Pepsi To Apple
Collins 1987 1st UK edition. Cloth, dj, VG/VG. xiv+450pp, index, edges rubbed & dustjacket bumped to the head & tail of the spine, rear panel of the dustjaket a little scuffed, a good reading copy. Biography of American businessman John Sculley who gained fame as President of soft drinks manufacturer PepsiCo ( where he introduced the 'Pepsi Challenge' ) and CEO of Apple where he increased sales exponentiallyand made Apple the brand it is today, but was forced out as margins shrank.