HUTT, MICHAEL & SPEH, THOMAS — Business Marketing Management
Prima edizione
Harcourt Press 2001 A strategic view of industrial and organizational markets. 1st Edition XXXII+716 p, diagr., index HARDCOVER: (Orig. pictorial hardcover. AS NEW) Provides a complete treatment of business-to-business marketing, this text captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development and electronic commerce.
Machine translation by Google. The original description of the seller is leading.
Log in or create an account to translate descriptions. Accedi
Numero libro:
6319
€56.05 ($61.78 | £46.76 | ¥9,862)