Doyle, Peter — MARKETING MANAGEMENT AND STRATEGY.

Harlow, Financial Times / Prentice Hall, 2002. 3d edition 446 pp. Pb . Marketing Management and Strategy brings managers the latest ideas on branding, marketing and strategic change. As a practical management tool, this text includes a step-by-step guide to developing a marketing strategy, advice on how to make pricing decisions and guidance on developing advertising and communications plans. good condition