McQuarrie, Edward F. — THE MARKET RESEARCH TOOLBOX. A Concise Guide for Beginners.

Thousant Oaks, Sage Publications, 1996. 5e printing 154 pp. Pb . An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. near fine condition