Godin, Seth — FREE PRIZE INSIDE! The Next Big Marketing Idea.

London, Portfolio / Penguin Group, 2004. 1e edition 233 pp. hardcover with dustjacket . Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. Seth Godin shows how you can make your customers feel that way again. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. All you need is a strategy for finding great ideas and convincing others to help you make them happen. Free Prize Inside is jammed with practical ideas you can use right now to make something happen, no matter what kind of company you work for. Because everything we do is marketing - even if you're not in the marketing department. near fine condition