Hax, Arnoldo C. / Majluf, Nicolas S. — THE STRATEGY CONCEPT AND PROCESS. A Pragmatic Approach

New Jersey, Prentice Hall, 1996. 13th printing 440 pp. hardcover . This work offers a pragmatic approach to strategic management, offering practising managers and business students a disciplined process that facilitates the formulation and implementation of strategy. It provides an integrated, explicit approach to strategy formulation and includes three new chapters covering economic evaluation of strategy, corporate environmental scanning, and technology strategy. Proctor & Gamble are used as a running case throughout the text. Other real world examples include Unilever, NKK and Merck. Few very light spots top page edges. Otherwise very nice and clean copy.