Hensh bu, Aidea — ` & = Saul Bass and Associates

Tokyo, Japan, Seibundo Shinkosha, 2003. Hardcover. White dj with color illustration, white boards with color illustration. 131 pp. Color and bw illustrations. Text in Japanese. Contents : Saul Bass & Associates ; Corporate Identification for the Largest Company in the World ; The Airline Identification Program ; The Identification Program for Retailing ; The Identification Program Making Diversity Comprehensible ; The Identification Program Signaling the Move from One Business to Many ; The identification Program Making Order Out of Confusion ; The Identification Program on the 'Market Shelf' ; Packaging as a Marketing Tool ; The Theatrical and Film Poster ; Design for Social Issues ; Film A Communication Tool ; Stuff That Wouldn't Fit Anywhere Else ; About Saul Bass. VG .