Mathey, Francois and Jacques Lagrange — A la Belle Enseigne

Paris, UCAD Musee de la Publicite / Editions Henri Veyrier, 1983. Softbound. White & color illustrated wraps. 104 pp. over 90 mostly bw illustrations. Text is in French. A wonderful collection of 89 old and not-so-old advertising signs. With opening remarks by Francois Mathey and Jacques Lagrange. Thinking of "branding," before that concept became such an overwhelming topic in circles of commerce and daily business. VG .