Linda Rottenberg — Crazy Is a Compliment

PENGUIN BOOKS INDIA 2014 Paperback. Rottenberg brings to life iconic entrepreneurs like Walt Disney and Estée Lauder and reveals how companies like MTV, GE, and Burberry found their best successes by breaking the corporate mold and embracing the entrepreneur mind-set. She also introduces us to some of the one thousand entrepreneurs she's advised, like Leila Velez, who started a hair-care company in her kitchen sink in Rio that now earns $80 million a year. As Linda writes: Every day I meet people with a dream. Maybe you're serving coffee and fantasizing about launching a microbrewery; maybe you've skipped college and yearn to start your own design firm; maybe you're sitting in your cubicle and brainstorming a new idea that can improve your company. You have a dream, but you don't know how to turno your dream into reality. Or you've already launched your dream but you're unsure how to take it to the next level. This book can show you the way. (ISBN: 9780670923779). Very Good.