[PREWAR ADVERTISING] SHO^TENKAISHA Edited by — Yo^Hinten Hanjo^Saku

1932. [PREWAR ADVERTISING] Edited by Sho^tenkaisha. YO^HINTEN HANJO^SAKU. Seibundo, Tokyo, Showa 7 [1932]. 30.0 X 21.8 cm. From an important series of design portfolios originally produced by Seibundo in 1930. The original title of this work was YO^HIN BO^SHITEN KO^KOKU ZUANSHU^ and the attributed designer was Murota Kurazo^. That original series was distinguished as the Advertising Design [Ko^koku Zunshu^] series. By 1932, the series had been retitled the Hanjo^saku [Planning for Profit] series and all reference to the original designers was dropped, new text was added, etc. In addition, it was bound in boards. This one is dedicated to shops specializing in Western styel clothing, especially hats. This volume consists of 50 pages of plates in both color and monochrome. About good overall. .