ENGEL, JAMES F., WARSHAW, MARTIN R., KINNEAR, THOMAS C. — Promotional Strategy: Managing the Marketing Communications Process
ILlinois, Richard D Irwin. Inc. 1979, Fourth. (ISBN: 0-256-02156-2). Hard Cover. Publisher: Richard D. Irwin, Inc. 1979, V.Good, HB, ISBN: 0-256-02156-2. Very Good.
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Numero libro:
007283
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