Boland, R. G. A. and R. M. Oxtoby: — Industrial Marketing: Language and Concepts.

The English Universities Press Ltd, 1973 Pbk, linen-style wraps, VG, contents clean and tight, pp94. "This book is designed to enable non-marketing personnel and students to gain a quick appreciation of the ideas involved in the marketing of industrial products." Includes a simplified glossary, quiz to test knowledge and teachers' notes.