ORTON, J.LOUIS. — Émile Coué. The Man and His Work.

London: The Francis Mott Company Ltd, 1935. 1st edition. A Psychological Study of a Great Psychologist and His Work by Another Great Psychologist. Pp.xii/306, Black & white photo portrait frontispiece, owner's name to inside front board, gift message to front free endpaper. Brown cloth, rubbed with edge wear. G+.** "Émile Coué de la Châtaigneraie (26 February 1857 – 2 July 1926) was a French psychologist and pharmacist who introduced a popular method of psychotherapy and self-improvement based on optimistic autosuggestion..The application of his mantra-like conscious autosuggestion, "Every day, in every way, I'm getting better and better" is called Couéism or the Coué method..He was a firm advocate of the effectiveness of the "Placebo Effect". "(wiki).