GUPTARA, PRABJU S. — The Basic Arts of Marketing.

London: Business Books. 1990. "For specialists in other fields who are new to the subject - and for other people who wish to understand this discipline and approach. Particular attention is paid to the difficulties of introducing a marketing approach in companies that are based towards research, production or mere sales". Pp 248, slight toning to pages, tipex to verso front cover. P/b, slight creasing to spine and cover. G+.